Dating apps are linked to an increase in plastic surgery among women.

A new study conducted by scientists from the University of South Australia has shed light on the fact that women using dating apps are significantly more likely to undergo cosmetic procedures and digital alterations to their appearance on screen compared to those who do not use such apps.

The focus on appearance, especially within these apps, has played a role in the decision of 20% of women to change their looks, particularly through the use of dermal fillers and wrinkle injections.

Naomi Burkhardt, a UniSA psychology graduate and practicing psychologist who led the research published in the journal Computers in Human Behaviour, states that while the increasing popularity of dating apps has reduced the stigma associated with using them to find love, this phenomenon has its downsides.

“The visual nature of dating apps, which prioritize profiles with photos, places significant pressure on users to present themselves in an idealized way that isn’t authentic.”

Naomi Burkhardt, UniSA psychology graduate and practicing psychologist

The researchers surveyed 308 Australian women aged 18 to 72 and found that nearly half of them had used dating apps in the past two years, with one in five reporting having undergone at least one cosmetic procedure.

Women who used dating apps had a significantly more favorable view of cosmetic surgery compared to those who did not use them, and those who altered their appearance through digital means were also more likely to consider cosmetic procedures.

In addition to the pressure to enhance one’s appearance, dating apps may also be partly responsible for the rise in overall body dissatisfaction, eating disorders, anxiety, and low self-esteem among women.

Earlier studies have explored the link between social media use in general and the increase in individuals seeking cosmetic surgery, but there is limited data specifically regarding dating apps.

Co-author of the study Lauren Conboy from UniSA suggests several measures to combat the psychological impact of dating apps, including the incorporation of features that promote authenticity.

There could also be consideration for implementing algorithms based on individual traits to lessen the emphasis on appearance, and apps could offer built-in measures for body image correction, such as exercises for self-acceptance and self-esteem, to alleviate the pressure on individuals to change their looks.

In recent years, online dating has become increasingly popular, and this trend is expected to continue: according to the dating site eHarmony, by 2040, over 70% of relationships will begin online.

Co-author of the study Dr. John Mingoia, a psychology lecturer, states that dating apps can create a healthier environment where users can interact without feeling the need to conform to unrealistic beauty standards.

The researchers hope that this study will contribute to future efforts to improve the accuracy of information in dating apps, as well as assist practitioners in better understanding the motives of women wishing to alter their appearance.